Great Western Studios: a thriving creative hub in West London

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Do we need to model some aspects in more detail?Does the solution need to be completely different?

Have we formulated the problem properly in the first place?Working with a Design to Value approach enables this type of questioning and flexibility..Developing a solution through iteration.

We repeat this sequence of steps until everyone involved is satisfied that all relevant expertise has been brought to bear on the solution and that the solution fully addresses all aspects of the problem.This iterative process might appear familiar, but what makes the Design to Value method different is that the focus is not simply on developing a detailed description of a solution to allow someone to build it.

It is to represent the evolving design in a way that is relevant to the stakeholders so they can understand the choices made and judge whether the design meets their needs.

This is a unique advantage of our Chip Thinking®️ process.. Rather than showing increasingly detailed plans and elevations, we represent the solution in terms of what it does to solve the client’s problem.The brainstorming sessions on how to move from the BaU scheme to a platform-led scheme (back in 2019) included embodied carbon as one of the technical indicators, giving as much weight to carbon as other metrics such as productivity, safety, and cost..

The data collected on this project is valuable, not because it shows how well the buildings perform against benchmarks, but because the data can influence future projects right now.If every project was able to reduce embodied carbon by nearly 40% it would revolutionise the industry..

The Forge stands as a beacon of what is possible when we rethink design and construction.Its success is a collaborative triumph, and a reflection of our shared vision for a more efficient, sustainable built environment..